P E O P L E

The experts you need.

Our founding partners lead a talented team of diverse and experienced consultants, drawn from political, healthcare and communications backgrounds.

Bill Morgan
Founding Partner

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Bill is one of the country’s leading experts on health policy and politics, and has advised national politicians, multinationals, regulators, small-and-medium sized companies, providers and charities on the ways to effect change in healthcare systems across the world. He is a former Special Adviser at the UK Department of Health, and has twice been named one of the 100 most influential people in the NHS.

Sarah Winstone
Founding Partner

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Sarah has over a decade of consultancy experience, creating and leading high profile international and national programmes for pharmaceutical clients, charities and campaigning coalitions. Prior to her consultancy career, she helped establish and ultimately led Cancer Research UK’s parliamentary function, helping the charity secure important policy wins on tobacco control policy and the strategic direction and funding of cancer services. She writes regularly for PR Week.

Mike Birtwistle
Founding Partner

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Mike is an expert in driving policy change in health and care in many different health systems. He has been responsible for award-winning campaigns, leading to significant wins for patients on issues such as earlier and more accurate diagnosis, access to new treatments and improvements in the organisation and delivery of services. He writes for the Health Service Journal and has been awarded the Communiquétor of the Year award.

Mike Richards
Senior Counsel

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Mike is former Chief Inspector of Hospitals and one of the most widely respected clinical leaders in the NHS. He served in a variety of senior clinical roles at NHS England and the Department of Health, including the National Clinical Director for Cancer. He has been responsible for developing clinical strategies on cancer, end of life care and cardiovascular disease, in addition to being instrumental in delivering reforms to access to medicines.

Francesca Scassellati
Managing Director, Brussels

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Francesca has designed and led a number of pan-European initiatives and campaigns for pharmaceutical clients and advocacy groups and has particular expertise in building complex multi-stakeholder coalitions that have achieved policy change. Francesca holds a Master’s degree in International Relations and Economics from the Johns Hopkins University in Washington, D.C.

Richard Douglas
Senior Counsel

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Richard is the former Director General for Finance, Strategy and the NHS at the Department of Health. He retired from the civil service as Whitehall’s longest-serving finance director, having been Whitehall’s youngest ever Director General when appointed. One of the most influential civil servants in the NHS’s history, he is widely respected in 10 Downing Street, HM Treasury and across government for his track record in controlling the £100 billion NHS budget for well over a decade.

Ed McIntosh
Director

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Ed has extensive experience of helping clients to understand and overcome market access challenges, with a particular focus on rare diseases. Ed leads Incisive Health’s work with clients seeking to shape the NHS’s approach to advanced therapy medicinal products and has a track record of delivering policy change to support enhanced patient access to highly innovative treatments. Prior to joining Incisive Health, Ed worked in-house at a major pharmaceutical company.

Agnes Brandt
Associate Director

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Agnes has extensive expertise in the EU regulatory field in public health. Prior to joining the Incisive Health team in Brussels in 2017, Agnes worked in the European Parliament on health policy and EU regulatory matters. She also has experiences in advocacy work, policy research and consultancy. Agnes holds a doctorate degree in Social Sciences from Freiburg University in Germany. Her working languages are English, German and French and she also speaks some Spanish and Turkish.

Elizabeth Beck
Associate Director

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Elizabeth has worked at the intersection of the third sector, industry and the NHS, advising clients on the facilitation of partnership working and collaborative approaches for addressing complex health policy questions. Elizabeth has a particular interest in women’s health and matters relating to health inequality. She enjoys the challenge of campaigning on issues often ignored because of social taboos and working with clients to find a distinct, authentic voice.

Jonny Greenberg
Associate Director

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Jonny has extensive experience supporting clients to achieve their policy and communications goals, having worked in healthcare consultancy since 2011. His work with a range of providers, charities, trade associations and pharmaceutical companies has helped to drive change, most notably in primary care, social care and public health. Jonny previously co-led the healthcare team at another consultancy, prior to which he also gained experience in Parliament and local government.

Kieran Lucia
Associate Director

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Kieran joined Incisive Health from a specialist public affairs agency, where he helped clients understand complex public sector stakeholder and policy environments. He holds a degree in History from the University of Oxford and a Masters from King’s College London.

Rosie Mughal
Associate Director

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Rosie has worked as a consultant in healthcare communications since 2012. She has extensive experience working in the public health, primary care and provider sectors, delivering high-impact work for clients. Rosie has a particular interest in the evolving structural landscape of the NHS, including new models of care and devolved decision-making, and how these changes can be harnessed to improve outcomes for patients. Prior to joining Incisive Health, Rosie co-led the health team at another consultancy.

Toby Hannam
Associate Director

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Toby has worked in life sciences public affairs since 2013. He has extensive experience of delivering effective campaigns on diagnostics, genomics, health tech and medical devices, with a particular focus on the treatment and management of diabetes, stroke and HIV. Toby has a particular interest in how the potential of technology can be utilised across the NHS. Toby previously worked for George Freeman MP, supporting him in his role of Government Life Sciences Advisor.

Aurélie Marchand
Associate Director

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Aurélie has worked in European and national Public Affairs for the past decade. Aurélie has previously worked in the French Parliament and in the French Administration. She has extensive expertise in helping organisations to design their EU affairs strategies. Aurelie has worked with trade and medical associations on advocacy programmes and holds a double Master degree in Politics, Philosophy and Economics in Europe.

Claire Hastings
Account Director

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Claire joined Incisive Health in 2019 from The Institute of Cancer Research, where she was Head of Media Relations. Claire worked across a variety of policy areas, including child health policy, molecular diagnostics, and NICE reform. She also has experience managing university-NHS and academic-industry partnerships. Claire is the former Chair of the STEM PR Association and has a PhD from University College London.

Laura Tantum
Account Director

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Laura previously worked for an organisation supporting better governance practice, working mainly in the health and social care sector. She’s experienced working with NHS organisations on their governance processes, as well as contributing to the development of STPs and new models of care. Laura has also worked on thought leadership programmes on topics such as population health management and system transformation.

Hannah Garrett
Account Director

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Hannah joined Incisive Health following four years at another Brussels-based consultancy focusing on healthcare policy. She has worked on a variety of projects in the healthcare field, from multi-stakeholder advocacy initiatives to policy roundtables and regulatory advice. Prior to this, Hannah completed an internship at Scotland Europa, a membership-based organisation that promotes Scotland’s interests across the EU institutions and Member States.

Clara Romero
Account Director

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Clara has worked in life sciences public affairs since 2013. She specialises in EU affairs and has also supported clients at global and national level. Clara also has market access, regulatory and communications experience. She has worked with pharmaceutical and biotech companies and patient organisations. Prior to joining the private sector Clara was an assistant to a Member of the European Parliament.

Oliver Mann
Account Director

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Oliver has worked as a consultant at Incisive Health since 2016. During this time, he has specialised in Brexit-related issues facing pharmaceutical clients and has a particular interest in above-brand corporate strategy. He also supports clients with public health campaigns and ensuring access to treatments. Prior to joining Incisive Health, Oliver worked for an MP.

Rebecca Bellars
Account Director

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Becky has worked in the health and life sciences sectors for over ten years, covering communications and public affairs at a range of charities, trade bodies and regulators. She joined us from the General Pharmaceutical Council where she was Media and Public Affairs Manager and previously worked at the British In Vitro Diagnostics Association as its External Affairs Manager, where she developed expertise in diagnostics and antimicrobial stewardship.

David Hall
Account Manager

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David joined Incisive Health from the Communications Team at Greenwich Council. At Incisive Health, David works with large pharmaceutical clients as well as national and international charities to support their political engagement, public affairs and communications activity. David has also previously worked for an MP, as well as another public affairs agency where he developed his health and social care expertise.

Henry Poust
Account Manager

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Henry joined Incisive Health after completing an MA in Governance and Public Policy, having previously been awarded First Class Honours with Distinction for his BA in Politics with International Relations. Prior to joining Incisive Health, Henry had written on global health for an academic journal and he now advises clients on a range of issues including corporate strategy, NICE reform and care for people with long-term health conditions.

Riddhi Thakrar
Account Manager

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Riddhi joined Incisive Health through the internship programme in 2018 following her graduation from Queen Mary, University of London. She completed her undergraduate degree in Global Health, graduating at the top of her class with a First. Riddhi works with clients across a range of health issues from rare diseases to corporate strategy and has a particular interest in chronic diseases, health inequalities and public health interventions.

Catarina Casella
Account Manager

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Cat joined Incisive Health in 2020, following a year working in the Government Affairs and External Communications team of a global pharmaceutical company. Cat provides policy and communications support to clients across a range of health issues such as rare diseases, women’s health and influenza. She holds a Master’s degree in Genetics from the University of Aberdeen and is fluent in English, Portuguese, Italian and Spanish.

Toby Bevan
Account Manager

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Toby has worked as a consultant in healthcare communications since 2018. He specialises in delivering high-impact medical technology and public health programmes. Toby has extensive experience of working within Westminster, advising clients on public affairs and engagement strategy to help drive innovation within the ever-changing NHS landscape.

Emilie Hoogland
Account Manager

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Emilie joined Incisive Health as an Account Manager in October 2020 from the European Society for Medical Oncology (ESMO). She has first-hand knowledge of the European institutions having been the healthcare advisor for a Member of the European Parliament. She holds a BA and an MA in European Studies from Maastricht University. She is fluent in Dutch and English, and also speaks some Spanish and German.

Anna Liveing
Account Executive

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Anna provides policy and public affairs support to several of Incisive Health’s global pharmaceutical clients, drawing on her past experience of working in the UK Parliament to provide advice on effective political engagement and communications. Anna joined Incisive Health from the Portman Group where she supported political and corporate stakeholder engagement projects.

James Maxwell
Account Executive

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James joined Incisive Health as an Account Executive in April 2020, having previously worked at another London-based consultancy specialising in healthcare policy. Before moving into consultancy, James gained experience in Parliament working for a Labour and Co-operative MP. At Incisive, James supports clients across a wide range of areas with a particular interest in public and preventative health. He holds a bachelor’s degree in Politics.

Thomas Bolton Smith
Account Executive

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Tom works for a range of clients specialising in areas such as genomics, ophthalmology and digital healthcare services. Prior to joining Incisive Health, Tom worked with another public affairs consultancy, as well as supporting the Liberal Democrat 2019 election campaign. He holds a BA History from the University of Sussex and a further MA in Politics and Contemporary History from King’s College London.

Lavinia Busdon
Account Executive

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After working for the French Ministry of Environment, Lavinia has worked for a public affairs consultancy in Brussels, conducting policy and stakeholder research and developing creative strategies to achieve client’s objectives. She furthered her expertise on the EU during her training at the Cabinet of the President of the European Parliament. Lavinia holds a double master’s degree from Sciences Po Bordeaux and in EU International Relations and Diplomacy Studies. 

Eduardo Pisani
Strategic Advisor

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Eduardo has contributed to advancing public policy discussions from a close vantage point, having over three decades of international experience in senior roles. He spent most of his professional life gaining an in-depth knowledge of the functioning of the European Union and of multilateral organisations, particularly in health and pharmaceutical policy and legislation. He led the dialogue between research-based pharmaceutical companies and associations with the United Nations.

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